Rare Bookselling Bizarro

RARE BOOK BIZARRO

 

Over the years, the Heldfond Book Gallery, has partnered with its media design agency Cousin, The Heldfond Design Group, to produce a wide variety of material specific to the Rare Book Trade. While most projects have been appropriately sober and refined to fit the requirements of Private and Institutional clients, we have occasionally engaged in productions that shakes the dust of austerity off our tweed suits and bowler hats . A most prominent example of this flight from sanity was our BiblioPulp series of designs, which has been entertaining Rare Booksellers, Special Collections Librarians and Book Collectors for years.

We have herein, dipped into our Archives and pulled 5 random projects, produced by The Heldfond Design Group as promotional spots for the Heldfond Book Gallery, Ltd. We display them here with the hope they will provide some amusement to our visitors at heldfond.com

 

                                                      

Tom and Ernie

                         

    

Scott and Zelda

  

 

Keeping Them Real

 

Sloane's Nine Tips for Surviving the Depression as a Rare Bookseller

 

 

Wilde Tour Ad

 

We Buy Books

 

COMING IN OCTOBER -

GENESIS OF FREEDOM : LESBIAN PULP AND THE BIRTH OF THE WOMAN'S RIGHTS MOVEMENT